5 Video Marketing Best Practices For Online Marketers
Taking a look at the numerous digital advertising trends that are preferred today, video reigns supreme. Stats clearly indicate that video is the wave of the future and will continue to be so.
Previously video was an option for marketers, but that’s not the situation any longer. It engages minds, increases conversion rates, builds trust in you and your company, and motivates social shares. And, search engines like them, too!
You simply must learn the most effective video advertising and marketing methods if you want to stay relevant and competitive in today’s online space. Here’s your chance to learn the basics of video marketing.
1. Set Realistic Goals.
For your campaign to be successful, you’ll need a strategy, so begin by setting goals. Define them right from the beginning so you don’t waste time and effort on anything that doesn’t get you closer to your goals. Keep your target market in mind while crafting the objectives.
2. Video Size.
One of the first questions I hear when I begin discussing video marketing with clients is, “how long does it have to be?”
It’s best to allow the length of your video to be determined by the subject matter. It should be as long as it needs to be to cover the topic and meet the objectives for your video. No more, no less.
3. Optimize your videos to be found in the search engines.
Optimization is a critical component of marketing online. Without the aid of search engines many people will never visit your site. SEO helps your site be found in searches, bringing that traffic to your site. In order for that to happen, you have to optimize each page so Google knows exactly what you are trying to rank for – this is true for videos, too.
Even if your video is creative, interesting, and well-produced, it will not rank without doing some video SEO.
Whether you intend to upload your videos on platforms like YouTube or Vimeo, host it on third-party video platforms or on your own domain, there’s a slew of steps you can take to enhance their search performance.
Besides that, consider developing interactive, personalized content. Customized videos, for example, can help keep site visitors on your website longer. When Google makes note of the enhanced dwelling-time, you will wind up rating greater on the search engine result web pages (SERPs).
YouTube also makes note of engagement rates and video-watch times, and boosts your rankings.
4. Tell A Story.
Stories continue to be considered the most effective thing one can utilize to create connections with a target market.
AirBnB’s marketing video (below) succeeds mainly due to the tale it weaves, which revolves around their logo and also how it’s a mix of individuals, love, areas, as well as the business itself.
Don’t just jump in and tell them all the features and benefits. Don’t drone on and on with a dull narration about your services and then hit them between the eyes with a call to action. That won’t be convincing. It won’t be memorable. Look for a story you can use to get and hold their attention.
Your storytelling methods need to catch the interest of a modern-day consumer. Look for subjects that connect with your target market and elicit emotions.
Integrating video messages into your marketing makes it easy for online customers these days to absorb and share if there is a compelling tale. It’s worth the time to learn how to develop this kind of powerful advertising and marketing video messages.
5. Add A Call-To-Action (CTA).
A call-to-action is what you would like your visitor either to do while watching or after seeing your video. It’s the end result stage where you have a chance to ‘seal the deal’ and probably bring your goals to life.
Selecting which kind of CTA to utilize and how to include it right into your video clip will rely on your type of video, goals, chosen system that you wish to upload it to, to name a few elements.
Besides choosing between a voice call-to-action, message call-to-action, picture call-to-action, or buttons, you will need to choose where to place it (either at the beginning, middle, or at the end) .
You might likewise be lured to go for the simple and straight CTAs, like “Call Us to learn more” or “Buy Now”, which is tolerable, but bear in mind that there’s no limitation regarding just how imaginative you can get with it. You can research what various other brand names have actually done and make use of the inspiration to produce your own distinct CTAs.
If you have a look at successful video advertising projects, it won’t be difficult to see ways you can improve your video marketing efforts. The main thing is to get started. Gibson Girls is here to help you along the way.