Finding a way to create consistent quality content can seem like a real chore, but as this video points out it is very important for your business. Developing a functional content marketing strategy is the goal. You can always expand it, and Gibson Girls Marketing is happy to consult on different ways to make the content created reach farther and farther, but definitely start with something you can handle doing well and regularly. Below you will find some additional tips from the video below.
No matter what business market or industry you're in there's one strategy that time and time again produces serious results and a powerful return on investment. It's not social media, online advertising or SEO. Those are just tactics. It's also not Twitter, Google Analytics or video. Those are just tools. No the strategy behind these tactics and tools that I'm talking about is a commitment to consistently publish quality content which is why in today's video we're going to be talking all about the power behind a content marketing strategy and how you can use it in your business.
My name is Adam Earhart and you're watching the modern marketing show where we take different marketing tactics, tools, tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level.
The businesses that make creating and publishing quality content a regular part of their routine are the ones that reap the rewards of improved brand perception, increase brand awareness, increase customer acquisition, thought leadership, improve search engine rankings, overall decrease marketing costs, and on and on and on. The benefits far outweigh the work involved as content marketing continues to prove itself as a dominant force to be reckoned with.
So with all that said let's get started on what makes a content marketing strategy so valuable to your business and how you can get started today.
So what exactly is content marketing? Well my definition of content marketing is adapted from the Content Marketing Institute. It is that content marketing is the strategy of creating and distributing valuable and relevant information to a specific target market with the end goal of trying to get profitable customer actions. By this definition anything you can think of to create for your customers can essentially be called content.
This could be things like blog posts, articles, white papers, videos, infographics, podcasts, webinars, and many more. Once you have your content produced it's time to work on distributing it which you can do through a number of channels like email, social media, paid advertising, search engine optimization, even blimps. You get the picture. The point to remember is that content marketing is a two-part strategy.
Creation is step 1 and distribution is step 2 and both are necessary for a content marketing strategy to work. So just how much content do you need to produce in order to get results? Well the strategy is More Is Better certainly applies here. More also takes a lot of time. The best thing to do is focus on quality over quantity.
Next choose one or maybe two channels to focus on and make producing high quality content on those your first priority. Next and this is a bit of a gray area, but if given the choice, I would have to choose longer and less frequent content over shorter and more frequent content. There are obviously massive exceptions to this rule, but the takeaway point is that people, social media, and search engines tend to prefer longer form content which usually provides more value. So make producing this longer form type of content your number one goal.
Lastly, if you're looking for a general guideline on how often to create new content once a week is a great strategy to shoot for. The most important point is to pick a publishing date and then stick to it. Your customers appreciate and expect consistency. Writing and creating great content is part art and parc...
See more here: https://www.youtube.com/watch?v=DmRDV0W2v1k