First things first, right? Content marketing 101 is all about getting down to the basics. Who is your brand? What is your product or service? and who is your customer. There are lots of ways to hone in on your customer, learning about their age, status, and way of life is important. But it's also important to learn what makes them tick, who their are. You can't effectively speak to everyone. You have to speak directly to a target audience. That's what content marketing helps you do.
Sure, you can have multiple target audiences, but not at the same time. You have to address a piece of content TO someone in particular. Find your voice and design your content to them. The video below talks some about that.
Also you will want to find ways to distribute that content effectively. Gibson Girls Marketing can help with that to be sure. Hope you find this information helpful.
I want to talk to you about what content marketing is. As a busy business owner you need to always be engaging with how you can reach your customer. Content marketing it's a strategic marketing approach so it's focused on creating and distributing value. About eighty percent of b2b marketers have a content marketing strategy. Seventy-two percent of marketers feel that content marketing offers a better ROI than other marketing effrots.
Let me start first with asking the question of the year. Every business owner needs to ask this question. Are you better at solving your customers problems, better than anyone else in your space right now, better than your competitor? You have to ask yourself that question every day. It's a strategy to being successful as an entrepreneur.
Content marketing is not about selling folks, rather it's about providing genuine value to your customers. Looking at that and identifying that, there's where you start creating your value and then of course once you're creating your value that manifests to your brand and so you need to engage your customers you need to talk to your customers you need to...
See more here: https://www.youtube.com/watch?v=GutsB2ZP_ns
content marketing 101