Looking for the best content marketing examples? These are them. Take a look and see what kind of content gets people involved, and gets top of mind.
2017 best content marketing examples roundup. First we have a really powerful experiment from Heineken, the beer brand carefully selected each pair of people, ensuring they had polar opposite view. Then the pairs bonded by building furniture together before their conflicting opinions were revealed to each other. Closing the question where you go or stay and discuss your differences? Over a beer. Great work.
Secondly I wouldn't know, but apparently a car journey does wonders to get your baby to sleep so Renault created the dream cradle which simulates a car journey in cradle form, gently rocking your little one back to the Land of Nod.
Then there's the very clever ad from Burger King designed to trick your Google home and Android devices to explore the what the burgers ingredients are by saying okay Google what is the whopper burger? The ingredients copy and wikipedia was edited especially by the ad guys to its campaign so the information you get is exactly that the brand Munchies appear. Slightly immoral but a daring move by the fast food chain.
Finally billboards are back and what looks like a regular watch advert Samsung and Israel showed us the style and function of their new gear s3 SmartWatch. The unsuspecting public even got involved.
See more here: https://www.youtube.com/watch?v=91-Rz_vELjg