you hello this is chilly with expression writers today I'd like to talk about press releases let's talk about the value of a press release first it's essential for any 2013 internet marketing strategy you probably already knew that if you're not looking under a trunk Matt Cutts of Google said one sentence last year that has since raised a lot of controversy he said that press releases have no ranking value when it comes
to SEO Matt Cutts has since been proven wrong press releases are a great way to draw media attention grab a new organic website leads distribute quality SEO backlinks online and establish credibility and expertise especially if you're a new company and you need something to point to that shows your credibility also with press releases you can target specific locations and industries for example if you're a company launching a new product only available to customers in
a certain state or city you can target that specific state and your industry when you distribute your press release it's also a great lead capture form lastly it's very cost effective with one press release you can reach thousands of networks next I'm going to identify with the screen marker where to grab SEO juice from the body of your distributed press release first your title usually contains a keyword this is highly indexable by all search
engines that this press release gets distributed to you also have more SEO juice in your summary which usually contains a couple of your keywords and in the body of your presley's you can put up to three hyperlinks usually on the keyword that you want to be indexed by the search engine you don't want any more than three that should be your max for one press release lastly there are some don'ts when it comes
to places as with any other content you publish on the web first of all make sure your content and the Presley's isn't over optimized don't stuff it with too many keywords and backlinks your maximum should be three to five keywords and two to three links secondly a relevant content should never be in your Presley's make sure all of this from the title to the body relates to your product and your website or anything else
that serves as your news announcement lastly make sure it's worth reading mr. rule I always say if you wouldn't want to read it yourself why would anyone else make sure it's worth reading and if you need someone to write it that's where we come in
to SEO Matt Cutts has since been proven wrong press releases are a great way to draw media attention grab a new organic website leads distribute quality SEO backlinks online and establish credibility and expertise especially if you're a new company and you need something to point to that shows your credibility also with press releases you can target specific locations and industries for example if you're a company launching a new product only available to customers in
a certain state or city you can target that specific state and your industry when you distribute your press release it's also a great lead capture form lastly it's very cost effective with one press release you can reach thousands of networks next I'm going to identify with the screen marker where to grab SEO juice from the body of your distributed press release first your title usually contains a keyword this is highly indexable by all search
engines that this press release gets distributed to you also have more SEO juice in your summary which usually contains a couple of your keywords and in the body of your presley's you can put up to three hyperlinks usually on the keyword that you want to be indexed by the search engine you don't want any more than three that should be your max for one press release lastly there are some don'ts when it comes
to places as with any other content you publish on the web first of all make sure your content and the Presley's isn't over optimized don't stuff it with too many keywords and backlinks your maximum should be three to five keywords and two to three links secondly a relevant content should never be in your Presley's make sure all of this from the title to the body relates to your product and your website or anything else
that serves as your news announcement lastly make sure it's worth reading mr. rule I always say if you wouldn't want to read it yourself why would anyone else make sure it's worth reading and if you need someone to write it that's where we come in
See more here: https://www.youtube.com/watch?v=ux_ThZC7Udc
More details can be found on a press release sample. Gibson Girls offers more.