ensure you cover all the key areas and have a basic template to work from in today's tutorial I'm gonna run through an example media announcement and the key parts to an effective press release by the end of the tutorial have a clear example of what is needed for your next press release so I've jumped across to my PowerPoint slides to bring up the sample press release template in this example we're going to take
a look at a mock up PR piece for money fit the first section we need to discuss and by far the most important aspect of your release is the headline now this should summarize what you are announcing whether it is a product or a service it has to be interesting and attention-grabbing enough to make readers in the media notice your news remember your press release will compete with hundreds of others you have to
make it stand out the next section is the kicker this is usually the phrase or text underneath the headline this could be optional but if you have an important idea or feature that will not fit into the headline use a kicker to highlight it up front as well next we have the date line this is simply to identify the place and date where the news is happening or where the press release is being
issued next is the lead paragraph usually this part highlights the most important thing or feature of what you are announcing in the press release it needs to be interesting and informative for the reader and the media you can treat the lead paragraph as the summary of your announcement next we have the body of the release this is where you write down all the relevant and major details of your announcement you can write the
benefits the features how the product works availability and other information about the product that will make the reader or buyer interested to buy it you can also include background information statistics research findings and other items that will make your news release interesting and informative and lastly we have the contact details of course you need to include your contact details to make it easy for the readers or the media most importantly to get in touch
with you in case they want to get more information about your announcement so there you have the key components of an effective press release template if you like this video then please give it a thumbs up and subscribe to our channel or click the videos on this page to get more ideas and strategies to help boost the authority of your business
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