The Value of Content Marketing For Your Customers
I know, I know. We don’t typically take into consideration what’s best for our customers. We want to know what’s in it for us, the business owner, right? I hope not. That’s the quickest way I know to lose your customers and go out of business. If you want to take your shingle DOWN, keep thinking like that.
The content marketing you engage in should be for your customers benefit. It goes outside the box of the product or service you are pushing to meet their needs.
According to the Content Marketing Institute 88% of businesses say they do content marketing, but a recent poll discovered that only 20% are committed to it. Which group are you in? Yes, it’s true that content marketing is a bit of a longer game. It takes time to implement and see results, but the results are clearly worth it.
So are you ready to get back to it?
Here are 3 of the biggest mistakes folks tend to make in their content marketing strategy:
- Not writing it down on a marketing calendar. (I wrote about this recently. Check it out!)
- Not understanding what content already exists.
- Falling into the “more trap.”
At the recent Content Marketing World 2016 event the commitment to content marketing was emphasized. One attendant, Doug Kessler, offered these insights from the event:
“Putting your audience needs above your promotional agenda? Actually bringing value to the customer conversation? Earning your slice of attention instead of assuming it? That’s just marketing, Bro.”
He also shared the many emerging subtopics related to content marketing:
Content Creation • Demand Generation • Social Media • Content Strategy • Tools & Technology • Sales • Advanced Measurement • Email • Intelligent Content • Native/Interactive • Process & Workflow • Content Distribution • Performance/ROI • Findabiity • Multi-channel • Visual Storytelling • B2B • Conversion • Global Strategy
If you haven’t yet committed, why not and when? Times a-wasting!
