Video Marketing Services Georgetown Texas
Curious about video marketing services in Georgetown, Texas, and how they can help your local business?
Video marketing has skyrocketed, but you don’t need me to tell you that. You’re a smart businessman. You know that video needs to be part of your marketing mix and you’re looking for a way to do it without going broke or learning tons of technical video stuff.
If you’re like me, you just want to do it, but you want to do it right. And you probably don’t want to be on camera.
If your business is in or near Georgetown Texas, you may be wondering how video marketing services can really help you. I mean, it’s not Austin, right? But video is consumed by everyone, regardless of where you live or do business.
It’s the old adage: location, location, location. You want to be where your customers are looking and spending their time. And this holds true for Georgetown individuals and businesses as well.
The State of Video Marketing Services Georgetown Texas
Let’s talk about the big kahuna of video content marketing. The power of YouTube as a marketing platform cannot be overstated. With a reach greater than any cable TV network in the U.S. and users consuming billions of hours of video every day, we currently live in an age where your followers are more likely to watch a video than follow a traditional blog post.
Video marketing services for businesses in Georgetown TX are essential to your online success. If you haven’t yet implemented these strategies for your local business, don’t delay. Find a way to get started right away.
With our extensive experience in digital marketing, we are able to apply a strategic approach to video marketing. We will target your ideal audience in your local area or across the United States through efficiently calculated and marketed video content. We focus on reaching your target audience through social media and YouTube.
So you want to get into video marketing. I don’t blame you. It’s the area that’s getting more and more attention these days. Just take a look at these stats Hubspot released on the state of video marketing this year. 500 million people on Facebook watch videos every day, and 10 billion on Snapchat, and it’s no wonder. Video content is some of the easiest content to consume.
Wyzowl’s State of Video Marketing Survey is an annual report, now in its sixth edition. Each year, a series of questions are asked-many of which are the same from year to year-to assess how the video marketing landscape is changing and growing. This time, the survey was completed by 656 respondents, including marketers and consumers.
According to the survey, 76% of companies that use video marketing believe that it leads to good RoI. 93% of companies believe it increases users’ understanding of their product or service. And 72% of companies believe it has improved their website conversion rate. Not only are companies willing to use video as a marketing tool, but customers are more willing to receive marketing messages in the form of video. According to a report by Hubspot Research, more than 50% of customers prefer videos over other types of content from a brand.
Get Started with Video Marketing Services
An easy way to get all those eyeballs on your offer is with video marketing services. A successful video marketing strategy involves posting and promoting on all social media channels, just as you would use them to drive engagement for any other content. Just follow our recommendations to get started with video on social media, and then explore channel-specific information as you grow your video library.
We won’t tell you that video marketing is easy. Creating engaging content can sometimes be an uphill battle, especially when you’re just starting out. But I can’t stress this enough: Your first video won’t be great. And that’s perfectly fine! Leave perfection to the artists. Here in the marketing world, I’ll settle for meaningful progress. Come up with a strategy. Execute that strategy by creating content as fast as you can. Utilize the platforms and resources at your disposal.
Video marketing may not be an easy way to build your brand, but once you get the hang of it, you’ll wonder why you waited so long to get started. If you’ve already experimented with video marketing, what has worked for you? How have your paid ads worked on sites like Facebook and Instagram?
How Do You Create a Video Marketing Strategy?
The best way is with video marketing services. So you’ve finally launched a video series for your Georgetown business – great! Now how do you get people to actually watch them? Just like blogs or any other type of inbound marketing, videos need a strategy to drive their success. Use these publishing and promotion guidelines to get the most out of your video marketing.
There are many tactics you can use to help your videos rank better in search engines. The first thing you should do to get the most SEO value out of your video (before uploading it to any sharing site) is to host it on your own domain. It’s also important to allow embedding of your video, as this will increase the likelihood of you receiving inbound marketing links. Oh, and don’t forget to use video sitemaps.
Video marketing is one of the strongest components of any content strategy today. The channel has seen tremendous growth in recent years. In the survey conducted by wyzowl, 85% of respondents said they would like to see more videos from brands in the future. In addition, 81% of people were convinced to buy a product or service by watching a brand video.
The world is changing, and video marketing is the new darling of content marketing. The goal of content marketing is to create and deliver valuable content that is tailored to your audience. You must attract, engage and convert your visitors; basically, you must drive them through the marketing funnel. This is where video marketing comes in. There are many ways to deliver video content to your audience throughout the Buyer’s Journey: videos that help educate them, make it easier for them to trust your brand, and get them to make a buying decision faster.
Start with Your Video Goals
Start by determining your video goals. Find your target audience. Now that you know where we’re going with this, we’ll go into detail on how to execute each step.
As with your website and overall social media efforts, you need to track and analyze your results to maximize your video efforts. It’s important to know that the time, effort and money you invest in your video marketing strategy is achieving the goals you set out at the beginning. A/b testing can be a great way to test which specific elements are working and which are not.
Depending on your brand and your goals, there is no one “right” channel to choose in terms of video content marketing. As a general rule of thumb, you should try to start and expand your video strategy where your current social audience is. The advantages of this approach to video are twofold: you already have a built-in audience and you don’t have to create a channel from scratch on another platform.
From branded videos to FAQs to explainer videos, there are almost countless types of videos you can create alongside your marketing funnel. Discover them all by downloading our free eBook.
While there are many, certain types of videos are best suited to achieve your marketing goals. Once you’ve defined your goals, you can familiarize yourself with the differences between each type of video and choose the ones that are best suited for your Georgetown business.
Popular Types of Video
Online videos are an essential component of a company’s content marketing efforts due to their popularity among all age groups. Videos are also routinely shared on social media and through messaging applications, increasing the reach of your company’s information. More importantly, video marketing has been proven to increase leads and sales. The types of videos you can create include explainer videos, branded videos, animated videos, etc. Video content marketing can be challenging, but with the expert help of a video content marketer, you can get the business benefits you want.
How-to videos are the most popular type of videos that customers love to consume and revolve around the educational concept of teaching your audience step-by-step. These types of videos are captivating because they literally show you how to do something.
Responding to the latest trends on social platforms can often mean standing out from the competition where your customers spend their time. A great example of this is live video or 360-degree video. Live video is a marketing method we have used to reach a wider audience through Twitter, Facebook, YouTube and other media. It allows us to interact with our audience instantly and keeps us in the spotlight for potential opportunities. With 360-degree videos, we can offer a different perspective to clients. They are ideal for local real estate agents, car dealers and even stores during Covid.
Just as search algorithms sometimes prefer videos over other types of posts, they also prefer videos with lots of views over those without. So making a video popular from the start increases the chances that it will remain popular in the long run. But that’s easier said than done. The best way to get your video to start getting lots of views and likes is to shuffle the deck. Get your company’s employees, friends and family to access it before the public launch so your customers don’t mistake your new video for an unpopular video.
What Style of Video Should I Create?
A company that offers video marketing services can help you answer this question.
You should make sure that the agency you choose creates videos that appeal to you and your audience. Choosing the best video marketing provider means taking a look at their style, quality and creativity to make sure their artwork is suitable for your needs.
Any effective marketing campaign is defined by steady growth.
It’s probably the first thing that comes to mind when you think of creating and editing. While the details vary depending on the software you use, the basics are pretty standard. Editing software lets you organize and cut video clips into a timeline or master sequence, usually by dragging and dropping files where you want them. Add transitions and B-rolls between clips in the same way to create a smooth, logical flow. Make sure the transitions are simple and fit the style of your video. They should tie everything together without sticking out.
Combining social media and video marketing is the most effective way to reach potential customers. In the mid-2000s, many entertainment executives discovered short video clips created exclusively for social media platforms such as Facebook, Instagram, Twitter, LinkedIn and others. They are usually fun, playful, engaging and designed to be shared. They can include lifestyle shots, a montage of scenes related to your product or service, short snippets of interviews or quotes, or simply a beautiful shot of your product.
Are There Stages of Video Production?
Pre-production is the first phase of the video production process. If you are thinking of hiring a video production company, we basically cover all the planning of the video. It is the first and most important phase of the production process because it sets the whole video in motion. In this phase, you need to clearly define the content of your video, get input from all relevant team members and start booking and scheduling the shoot.
The other thing that will set the mood for the entire production is the physical styling, including makeup, costumes, props and set decoration. Whether big or small, these things will convey most of your story. You should plan for these things in the creative planning phase, although the specific details and purchases may come later. However, the look of your video can have a big impact on its success. So make sure your stylistic choices fit the story you’re telling and your ultimate marketing goals.
Of course, a video doesn’t have to be a big production like this one. Small, simple videos work too.
How Do Video Marketing Services Improve My SEO?
Video marketing services help a lot of things. Sure, they can help you plan your video strategy, produce it and distribute it, but that’s not all we offer. They can help you get views, likes, advertising, etc.
Because websites with video content perform better overall than websites without videos, search engines give them preferential treatment. Ultimately, search engines want to do a good job. Therefore, if they see that a website engages users, answers their questions and provides a positive overall experience, they will reward that website with a higher ranking. While many different things can help improve your SEO, video is especially helpful.
Make sure your video reaches the widest possible audience by using seo tactics that improve visibility and sharing on the web.
When you hear the term SEO, what do you think of… written content, keywords, HTML formatting, pretty much anything that doesn’t have to do with video, right? For a long time it seemed like SEO and video marketing were completely separate concepts, but there are many ways video can improve your SEO if done right. When optimizing your onsite SEO, work to create clean HTML structures with h1 tags and proper keywords on pages. Video optimization works the same way. It’s important to make sure you add a written transcript to your video and create relevant titles that are optimized for the type of traffic you want to attract.
Again, there are many technical tips you can implement to improve your website’s SEO, but one of the best tips is to have quality content that educates and informs your viewer. So what is the most educational and informative form of content? Videos
If you’ve already created your video, don’t keep it to yourself. Videos are super informative by nature, but the SEO boost they provide could pay big dividends in the long run.
How Do I Distribute My Georgetown TX Video?
If you know that content is king, you probably know that distribution is king. Creating amazing and engaging video content is hard, but distributing it can be a challenge. This includes all the channels you own, such as your website, PDFs, digital documents, email lists, e-commerce sites, apps, etc. These channels are the primary sources of information about your company and your brand, so use each of them wisely and purposefully.
In the old model, there is no built-in mechanism to guide the production of the right type of content for a specific target. A good video strategy provides the guidance and framework for creating and distributing powerful content. It also makes it easy to measure the impact of that video. Objectives such as “inform our audience” or “raise awareness” sound good. However, the lack of specificity is detrimental because these objectives are virtually impossible to measure accurately.
Where you distribute your video is an important decision. We’ll help you choose channels and make sure your video is set up correctly.
Paid distribution, or paying money for the distribution of your video
You’ve made it through the production cycle and created a spectacular video? now what do you do with it? The answer, of course, is to distribute it through advertising or social media. Since most sites don’t charge for the use of their services (think Facebook or content sites like Buzzfeed), distribution fees have become their only way to make money, which means video creators like you sometimes have to pay more to get your content seen by a wider audience.
How Do I Know If My Video Is Successful?
Before you can start optimizing your videos for search engines, you need great video content that people want to watch. However, great videos don’t have to be epic productions or even the next viral sensation to be successful.
There’s just one small problem. If you don’t know what you’re doing, it can also be one of the most difficult types of content to create. But if you want your marketing campaign to succeed, you want as much exposure as possible. And having a video content component to your marketing campaign is a guaranteed way to make sure you maximize your potential reach.
Once you have some video experience or are just feeling brave, start experimenting with live video on Facebook, Instagram or Periscope (Twitter). Although still relatively new, live video is rapidly growing in popularity. Try not to overwhelm yourself with new features like filters or split-screen broadcasts every day, and focus on mastering the art of smooth, satisfying live video without a bunch of bells and whistles. Make sure you have a good Internet connection before the broadcast begins.
What Are Video Marketing Services?
Video content has been proven to increase sales conversion rates. However, poor production quality can have the opposite effect on the consumer. Products and services that are not well presented can drive away potential customers. As with all marketing techniques, quality should always come first. If you are going to create video ads and promotions for your website, consider your advertising campaign carefully.
Is it viral yet?
While the goal of your video marketing campaign should never be to go viral (ever!), we’ve heard many statistics like this: 5 billion videos are watched every day on YouTube, 1200% more shares are generated with social video than with text and images combined, videos on a landing page increase conversions by 80%, and 80% of users remember a video ad they watched online in the last month.
If that’s the case, you’ll want to familiarize yourself with best practices to ensure your video marketing campaigns meet your goals and boost your social media. We’ll give you tips on how to create compelling, inspiring and actionable online videos.
Video Content Marketing Strategy
There are plenty of ads floating around the Internet that actively annoy and discourage your customers. Don’t let your brand be that guy: instead, your video should be about the story, not the sale. Remember that the same rules that apply to written content marketing also apply to video marketing: focus on the value you provide to your customers.
Just like any search engine optimization strategy, it’s important to measure the results of your video content. Use Google Analytics to see how your website ranks on Google and track your video views. If you have developed a dedicated landing page for video content, it is easy to determine whether or not your video content is effective in generating website activity. Considering that landing pages with videos are known to generate four to seven times higher engagement and response rates, you should see a significant boost.
When creating a video for your marketing campaign, don’t make it too “sales-heavy.” “Remember that your videos are meant to be conversation starters, not sales tactics. Ask yourself if you are creating content that your customers will appreciate and if you are connecting with your audience on a human level. You should use storytelling tactics and create videos that appeal to specific emotions.
Speaking of creating videos, there’s one important question you need to answer before you start creating. What type of content should you create in the first place?
Instructional videos are the type of videos that are based on practical steps that your audience can follow today, or thought-provoking ideas that your audience can incorporate into their lives tomorrow.
Just because you’re trying something new in the form of video content is no reason to forget the marketing principles you’ve been using for the rest of your content. If you’ve implemented a comprehensive marketing strategy, you should be leveraging both organic and paid traffic.
A video marketing strategy is not just about adding a video to market your offering. It’s about carefully selecting, developing and placing videos as standalone assets or within existing marketing campaigns to get the most out of them.
Lucky for you, we have many video marketing options to meet your needs.
What kind of video marketing services are available in Georgetown Texas?
Rent & Rank Videos for Local Georgetown TX Businesses
First up – our Rent & Rank videos. These couldn’t be easier. Click the link to rent a video or a whole playlist of videos. We’ll change the links and content to point to your site, your phone number, business name and address. And, just like that, instant video campaign.
(Click here for our current inventory. Request a niche or locale if we haven’t gotten to yours yet.)
Local Custom Bumper Videos
Next up – Custom Bumper Videos. Our stock footage with your custom intro and outro. We can do great things with your logo for an intro or provide your own so all your videos will be branded.
Slide Show Videos
Or, instead of using our stock footage, use our script or your own with a slide show and a custom intro and outro. Our slideshows are very professional. (You can take a quick peek here if you want to see a sample.)
Georgetown Texas Custom Videos
And if you want to go full on video marketing with a fully custom video, we can do that, too! We offer hand drawn videos, headshots, news thirds and all sorts of other styled videos to meet your needs.
Other marketing agencies ask you to trust that they know how to rank your video or website, but you can see proof that we know how to help your business by going to google and searching for local services like the ones listed HERE to see that we do indeed know how to rank.
Georgetown Texas Personalized Videos
These are a great option for companies that want to go that extra-mile for their customers. Selling or presenting information that is personalized to the viewer really gets someone’s attention and works great for those larger sales like real estate.
Hot Spot Videos for Georgetown Businesses
These are new and fun and can be used for any business where you want to show someone around and allow them to interact with things in the video. For example, a boutique can shoot video of their shoe aisle and allow watchers to click on various shoes to check the price or order. Restaurants can showcase their food on a table and watchers can read more about the dishes and order by clicking.
The choice is yours. Choose an option above and call us to get started today.
Gibson Girls Marketing is a marketing agency located in Georgetown, Texas, just outside of Austin. We specialize in helping local businesses get traffic to their website using videos.