When a potential customer visits your website on their smartphone what do they see? Google reported a four hundred percent increase in the number of searches being carried out on mobile devices compared to the same time last year. This means that one in five Google searches is now being carried out on a mobile device or smartphone and the news is even more alarming for a small business owner like yourself.
One out of every three mobile searches is now local. That is someone searching for a business or a service provider like you in their local area in simple terms, if you don't have a mobile optimized version of your website you are throwing away a large chunk of your business. These things are only going to get worse. In fact smartphone usage is expected to overtake desktop usage very soon. That means the majority of visitors to your website will now be on a mobile device.
The new generation of mobile users are seldom just surfing the web. They are looking for specific information about your business whether it be your opening hours, your location, phone number or services, and if they can't find what they're looking for, they will go elsewhere. That means your competitors win and you lose.
So what does your website look like on a mobile device? The problem with most standard websites is that they are not designed for mobile phones making them hard to read and navigate for mobile users. They take too long to load, key information is not displayed prominently, and users need to scroll back and forth and zoom in and out to read all the information. Now let's look at another website and see how they handle their mobile visitors.
The difference is huge, right? This site has a mobile optimized version. All information is easily accessible right from the home screen. Customers can call you with just the click of a button. Important details such as directions and opening hours are all easily found. The whole site is designed to automatically resize to fit all the most popular smartphone devices so users don't need to zoom in or scroll around, but one of the most important factors is the simple design.
That means the site jumps right up on the screen nice and quickly this is very important for your customers on the move. So let me ask you this, if you run a mobile device searching for specific information about a business which one of these sites would you prefer to use?
Well the good news is creating a mobile optimized version of your website is faster, easier and less expensive than you think and we do all the hard work for you. The mobile world will be a huge marketing pie and you want a slice of that pie as soon as possible. Don't let your competitors pass you by. Think smart, think smartphone, think millions of potential customers. So contact us today. We will put together a sample site so you can see for yourself how a mobile optimized version of your website will truly help your business and your customers,don't worry. There is no obligation whatsoever. So contact us and request your free sample mobile website right now...
See more here: https://www.youtube.com/watch?v=vp4ss5Dy--8
Defining mobile marketing is something of a challenge. The exact definition varies based on the type of business under consideration. In basic terms, mobile marketing means the use of a marketing campaign that is compatible with mobile phones. This article is here to help you learn more about mobile marketing and start designing a strategy for your business.
Start by building a good database. Avoid adding nothing but mobile numbers to your database. You want to be sure the people receiving your messages did actually sign up for them. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
Don't ever text message customers for no good reason. You should only message them with useful information. Nothing will crash your marketing campaign faster than annoying your customers with random things. Customers expect to receive information from you, not humorous messages that a close friend might send.
When using mobile marketing remember that the goal is to show your customers the benefit of using your goods or services. You should understand what your customers need and use that premise as your basic mobile marketing advertisement. You will not be able to generate any sales if your products do not correspond to what your customers need. Learn as much about them as you possibly can to be most successful.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Make sure they know your message and can absorb it, as quickly as possible!
As you read above, when it comes to mobile marketing, there are a variety of things you can do. There is no widely accepted concrete definition. Although it is commonly accepted that it includes marketing through mobile devices, such as cell phones. Apply the knowledge you've gained here to use mobile marketing to further your business.