welcome to this SEO tutorial my name is Darren over the next 45 minutes or so I want to give you simple and easy to understand introduction to SEO you know I've worked with hundreds of clients across 41 different countries and the most common question I get is how do we get to the first page of Google and it's a valid question because at 95% 95% of web traffic goes
to the first page of Google so if you can get on the first page you're going to get a lot more visitors to your site and which means really more customers and more money in your pocket and if you can get to the first spot on the first page you get 33% of all search traffic for a particular keyword so that's really why SEO is exciting and you get it for free
which is brilliant as well so it's not the only source of traffic but it's a very valuable source of traffic because customers and users are searching on the search engines every single day so what you really want to do is capture Dok traffic so let me just show you maybe a quick example to help show you know the couple of key factors to get to the top of the search results and on
the first page and that's really going to give a lifeline for the different sections that we're going to cover in the course so I've just typed in drones to the top in the search box here this is really exploding niche and a lot of interesting things happening and you can see the guy who was the first organic search result here what we're wondering well how did he get to the top of the
search results number one you know what his site is about is relevant to what I've typed into the search engine so I typed in drones you can see in the title tag of the page as drones you can see in the URL this drones you can see in the description there is drones so Google knows that this site is a bribe drones and so it's matching it to my search if you look
here though you'll see that there's over 63 million other pages that are relevant to my search that have drones in there so how does Google really decide who gets to the top the way they decide who gets to the top is by looking at the already of those different webpages the way they that they determine Authority is they look at how many links or pointing to that webpage looking at how many shares is
that got across the internet so you can be guaranteed this site here has a lot of other sites pointing to linking back to it saying hey this is a great article that's this is really interesting and that's really how they determine who gets the top of search results so how does that fit into this course well that's why we're going to look at keyword research and selecting the best keywords for your business you
got to know what people like me are actually searching for you want to put those keywords on your page on-page optimization and then you want to build Authority to really beat your competitors and get at the top of the ranking so you...
See more here: https://www.youtube.com/watch?v=Am35bzdcXMA
More info can be found on seo google. GGM can help.