hi I'm Joan Stewart the publicity hound if you don't know how to write press releases or if you're frustrated because the press releases you are writing aren't bringing traffic to your website or resulting in calls from journalists this video is for you I'm a publicity expert in a former newspaper editor and I'm going to show you how to get started writing the kinds of releases that really get attention including
six elements in your press releases will free you from writer's block you'll read releases more quickly and more confidently and you'll have time to concentrate on other parts of the writings so let's get started I'd like you to keep your eye on the yellow ball here on the screen let's go up to the upper left-hand corner and talk about the first part of a press release it's the contact information the contact information includes your
name and it also includes day and evening telephone numbers and an email address where people can reach you for more information the second part of a relay see is here in green and it's the headline and the subhead don't miss the opportunity to write a subhead and the subhead offers more information about what the press release is about and just might entice people enough to pull them into the release the third part of
a release is here in turquoise and it's called the date line the date line includes the city and state from which the press release originates plus the date that it was written the fourth part of a press releases the body copy and it includes everything from the date line down through the end of the release and if you'll notice at the end of my release I just put the word end the fifth part
of a press release consists of the links and you can see the links here in pink I have four of them and I wouldn't use any more than about four or five links within every press release the last part of a press release is here in red and this release it happens to be in the last paragraph and it's called the call to action you need to tell people what you want them
to do do you want them to call a telephone number do you want them to click through on a link tell them exactly what you want them to do those are the six parts of a press release and if you'd like more information on how to write press releases you can come to my website at publicity hound comm and click on the link you see here it says free press release tips
this will take you to a page where you can fill in your first name and your email address and then click on this bar and within 10 minutes you'll get your first lesson via email the name of the course is called 89 ways to write powerful press releases that's it for today good luck with your press releases
six elements in your press releases will free you from writer's block you'll read releases more quickly and more confidently and you'll have time to concentrate on other parts of the writings so let's get started I'd like you to keep your eye on the yellow ball here on the screen let's go up to the upper left-hand corner and talk about the first part of a press release it's the contact information the contact information includes your
name and it also includes day and evening telephone numbers and an email address where people can reach you for more information the second part of a relay see is here in green and it's the headline and the subhead don't miss the opportunity to write a subhead and the subhead offers more information about what the press release is about and just might entice people enough to pull them into the release the third part of
a release is here in turquoise and it's called the date line the date line includes the city and state from which the press release originates plus the date that it was written the fourth part of a press releases the body copy and it includes everything from the date line down through the end of the release and if you'll notice at the end of my release I just put the word end the fifth part
of a press release consists of the links and you can see the links here in pink I have four of them and I wouldn't use any more than about four or five links within every press release the last part of a press release is here in red and this release it happens to be in the last paragraph and it's called the call to action you need to tell people what you want them
to do do you want them to call a telephone number do you want them to click through on a link tell them exactly what you want them to do those are the six parts of a press release and if you'd like more information on how to write press releases you can come to my website at publicity hound comm and click on the link you see here it says free press release tips
this will take you to a page where you can fill in your first name and your email address and then click on this bar and within 10 minutes you'll get your first lesson via email the name of the course is called 89 ways to write powerful press releases that's it for today good luck with your press releases
See more here: https://www.youtube.com/watch?v=Pl5we3mxdKg
Want more info on how to use an event press release? GGM can help.