hey there my name is Rhys Richards and this presentation is online reputation management WTF or what the okay so I named it WTF because most people don't know what online reputation is and they definitely don't know what online reputation management is about so that's what this presentation is going to cover what your online reputation is what you can do about it how you can develop a five-star reputation and use
that market that five-star reputation to increase business okay so let's jump in first is what is your online reputation so a lot of people don't even know what an online reputation is or how they get one and it is not just your business website okay your online reputation is that consists of a lot more than just your business website and google says this about your online reputation that it is your identity it's determined
not only by what you post but also by what others post about you whether I mentioned on blog post a photo tag or a reply to a public status update anywhere on the Internet so getting into how your reputation is formed online okay there are a lot of different ways that your your reputation can be constructed and it doesn't always have to be by you okay it can also be from negative people so
maybe one of your ex employees has something bad to say about your company and they go on to a review website and they or go on to a blog or a forum and they post something negative about your business okay bloggers maybe you have a restaurant and there's a bunch of restaurant bloggers or food bloggers out there and they post something about your company whether it is positive or negative and then there's also
forms the same thing forms about your niche and then people go on to those forums and start conversations or discussions about your brand and your products customer reviews on websites such as a Yelp or yellow pages and then industry reviews so again maybe you have a restaurant and there's a dining magazine that does reviews of different restaurants in different cities and you end up on that that review so all of these together combined
to form your online reputation whether you know about it or not how your online reputation is formed so comments made about your business on social media such as Twitter or Facebook or LinkedIn all those come together to form your reputation so two images that anybody posts anywhere online about your business whether it's on social media sites or on sites like Flickr videos about your business whether they're good or bad positive or negative on YouTube
and anywhere else where they store videos like Vimeo or Metacafe posts and articles that people publish online about your business this can be you or anybody else comments that others make about you in social media or in blog posts so anything that anybody says about your company even if it's in their news status update on Facebook is taken into consideration by Google when they bring back company listings and websites in their search engine
results okay so this is the the new Google+ for a local and it's not actually very very new it was a it was brought out in May of 2012 and we're going to talk about why it matters to you so if...
that market that five-star reputation to increase business okay so let's jump in first is what is your online reputation so a lot of people don't even know what an online reputation is or how they get one and it is not just your business website okay your online reputation is that consists of a lot more than just your business website and google says this about your online reputation that it is your identity it's determined
not only by what you post but also by what others post about you whether I mentioned on blog post a photo tag or a reply to a public status update anywhere on the Internet so getting into how your reputation is formed online okay there are a lot of different ways that your your reputation can be constructed and it doesn't always have to be by you okay it can also be from negative people so
maybe one of your ex employees has something bad to say about your company and they go on to a review website and they or go on to a blog or a forum and they post something negative about your business okay bloggers maybe you have a restaurant and there's a bunch of restaurant bloggers or food bloggers out there and they post something about your company whether it is positive or negative and then there's also
forms the same thing forms about your niche and then people go on to those forums and start conversations or discussions about your brand and your products customer reviews on websites such as a Yelp or yellow pages and then industry reviews so again maybe you have a restaurant and there's a dining magazine that does reviews of different restaurants in different cities and you end up on that that review so all of these together combined
to form your online reputation whether you know about it or not how your online reputation is formed so comments made about your business on social media such as Twitter or Facebook or LinkedIn all those come together to form your reputation so two images that anybody posts anywhere online about your business whether it's on social media sites or on sites like Flickr videos about your business whether they're good or bad positive or negative on YouTube
and anywhere else where they store videos like Vimeo or Metacafe posts and articles that people publish online about your business this can be you or anybody else comments that others make about you in social media or in blog posts so anything that anybody says about your company even if it's in their news status update on Facebook is taken into consideration by Google when they bring back company listings and websites in their search engine
results okay so this is the the new Google+ for a local and it's not actually very very new it was a it was brought out in May of 2012 and we're going to talk about why it matters to you so if...
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