Building A Video Marketing Strategy
How to Build a Video Marketing Strategy
So, you’ve finally published a bunch of videos for your business. Great! now, how do you get people to actually watch them? just like blogs, or any other inbound-angled marketing, videos need strategy to fuel their success. Use these publishing and promoting guidelines to get the maximum mileage out of your video marketing.
I love discussing the creative process and useful tricks to use in the world of video marketing. But there’s more to executing a successful video marketing strategy than what you can see on the surface. Behind the scenes, seo is still massively important, whether you’re a fan of it or not. It’s so important that I made a video for local businesses on how to pull it off without a huge marketing budget.
Video marketing is one of the strongest pieces of any content strategy today, which is why Gibson Girls is so focused on it. The channel has seen tremendous growth over the past few years. In a survey conducted by wyzowl , 85% of people said that they’d like to see more video from brands in the future. Moreover, 81% of people have been convinced to buy a product or service by watching a brand’s video.
Those were 15 examples of video content that can be used throughout the whole marketing funnel to help push your potential buyers towards purchase. Including video in your content marketing strategy is an effective way to accelerate the journey of leads in your funnel. Some points to pay heed to: your video content should fit into your wider strategy.
A video marketing strategy isn’t just about adding a video to market your offering. It involves careful selection, development, and placement of videos as separate assets or within existing marketing campaigns to get the most out of it. But before we go on discussing how to develop a video marketing strategy, you should know the types of video content you use for the same.
The first step in creating your video strategy is outlining your video’s goals. Ideally, you’ll want to create a video forextended article the right video content for your marketing funnel before you embark on creating a video marketing strategy, it’s important to know what stage of the marketing funnel you’re targeting. This is important… read more every stage of the marketing funnel. But, initially, you’ll have to decide which stage is the most important to target.
Consumers simply love videos, especially millennials. Videos are dominating the digital space since quite a while now. They have become one of the most effective ways to connect with consumers and engage them. To keep pace with the trend, you need to develop an effective video marketing strategy. The statistics below justify the effectiveness of video content.
How Do I Create a Video Marketing Strategy?
The preference for video content is not just limited to streaming online movies and shows or watching youtube video clips, video is now extending into brands with studies showing that consumers (over 50%) are interested in video content from brands or businesses that they support ( hubspot, 2018 ). Facing the growing demand by users for more visual content, more brands are building video into their marketing strategy to build sales, brand awareness, trust, and a growing customer base. Platforms like instagram , youtube, and facebook are the most common.
Did you know that 65% of your audience are visual learners? one of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.
As we all know, video marketing has got to be in the marketing mix for all sized businesses. The problem is that most small to medium-sized businesses are still struggling with this strategy and are not able to leverage the power of youtube for generating sales or leads. We too had this problem! although we were mainly using video ads via google adwords to drive engagement, interaction, traffic & conversions, we were not using the organic reach of google & youtube to convey our message and brand across using video.
Who wants to watch a boring video ? it goes without saying, if you want your business’s video marketing campaign to be successful, create exciting and inspiring videos that can never be considered boring.
1. 1k #contentmarketing #marketingstrategy #socialmarketing so, you are ready to make the start for video marketing? well, the more sensible question is, why so late? there are reasons that i ask you for the delay. Well, video marketing is a tangible way that makes your content shine. Still worried that if it’s worth to invest in this style of marketing? well, then you need to read about it and then make the decision.
If a photo’s worth a thousand words, then how much more valuable is video? that’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
Linkedin is relatively new to the game in regard to video content marketing, recently announcing its new platform-specific video. According to linkedin themselves, their new video functionality will allow users the opportunity to: create tutorials and how-to’s related to your industry. Go behind the scenes of your company and its day-to-day activities.
Video Content Marketing Strategy
In the old model, no built-in mechanism exists to guide production of the right kind of content for a given goal. A good video strategy provides the guidance and a framework to create and distribute a powerful piece of content. It will also facilitate measuring the impact of that video.
Updated july 10, 2018 we recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good roi.
It has been proven that video content has increased conversion rates in sales. However, poor production quality may have the reverse effect on a consumer. Products and services that are not presented well can drive away prospective business. As with all marketing techniques, quality should always be of the highest concern. When creating video ads and promotions for your website, be sure to carefully consider your ad campaign.
When creating a video for your marketing campaign, steer clear of being “salesy. “remember the point of your videos is to act as a conversation starter as opposed to a selling tactic. Ask yourself, are you creating content your customers will thank you for? are you connecting with your audience on a human level?.
Discover the latest best practices for marketing with video from tubular labs. Whether it’s original content, a collaboration with an influencer, or a sponsored video partnership, a stellar video marketing strategy is central to your creative, publication, and distribution efforts.
Considering the fact that video is a powerful content type when it comes to encouraging certain behaviours in your audience, it’s surprising that many marketers are still viewing it as a “nice-to-have” tool rather than a necessity. This means that many strategies are failing to make videos work as hard as they could be. This is why in 2020 brands are more likely to start integrating video across their entire marketing funnels.
Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and tv had driven the culture, and the only thing that has changed over the past few years is the platform. Culture is what drives the marketing around it, and 83% of marketers believe that video is becoming increasingly important; a clear indication of more brands using them as a part of their marketing strategies. It can be clearly seen how important video has become for every platform and marketing channel.
Why should businesses use video as part of their content marketing strategy?
More and more companies are embracing video marketing. The number of businesses using video increased from 63% in 2017 to 81% in 2018. Here are a few reasons why: high roi: with a strategy set, you’ll have a repeatable, reliable system for creating engaging video content.
85% of businesses use video as a marketing tool. This is actually a slight decrease from last years figure (87%) but still represents a highly significant number, which has generally grown since 2016 (the first time we asked this particular question in this way. )what’s more, 92% of marketers who use video say that it’s an important part of their marketing strategy — the highest percentage of any year since 2015.
Thanks for checking out this post. I hope you find our video marketing tips useful. Is video a part of your marketing strategy? do you have any tips for creating video content? let me know in the comments and i’d be thrilled to join the conversation. Originally written apr 13, 2017. Last updated nov 30, 2018.
Success with video marketing in 2018 hit peak levels. It’s not surprising if more businesses than in the past look to include video content as part of their digital marketing strategy. Marketing professionals need to be careful not to miss out on the opportunities that video content can provide for them. The 2019 report shows that 87% of marketing professionals use video as a marketing tool (wyzowl, 2019). With the increasing demand for video content, it’s no surprise that such a large percentage of marketing professionals claim to use video as a marketing tool. Marketing professionals trust in the potential of video content to be able to increase user engagement and to improve brand trust.
the benefits of video marketing have gone through the roof in recent years, but is video marketing the new black? i believe it is! you might be resisting using video to market your business, but video marketing for small businesses has become a very effective strategy for those who have embraced it. Times have changed my friends, and it’s time to add video to your content marketing repertoire.
Learn how our tech client’s video blog became one of its best seo assets. Content marketing is critical to search engine optimization, and video content can generate inbound links and web traffic. Though video content, itself, can’t be crawled by search engines, it has seo benefits. Videos are highly shared across the web, and marketers who include rich descriptions and keywords in video titles can also benefit from video platform search visibility and a presence on the video results section of google. Additionally, adding text transcripts of video content posted on a website can improve the seo value it has for the site. Pairing video with written content, whether an article or well-written metadata, has proven to be a strong seo strategy for businesses, with video listings appearing in the top 100 listings for more than 70 percent of searches, according to marketingweek.
Up until this point in our interview, ben has described an organic video strategy for moving people from the awareness phase through the consideration phase. He acknowledges that businesses can begin running paid retargeting campaigns to drive people more directly and quickly through their marketing funnel. He notes that a drawback of running paid retargeting campaigns is that they may rush people through the customer journey and not give enough time to properly position your brand. The idea behind running an organic strategy is that it allows customers to consume your social engagement content over time and it primes them for when they’re ready to buy.
How to You Develop a Video Marketing Strategy?
Video content is currently one of the most effective components of a digital marketing strategy. With video marketing services from 1 source media group , your company can take advantage of the huge benefits possible from video. We have the expertise to extend the reach of your video through major sites such as youtube, vimeo, linkedin, instagram and facebook. Our superior video marketing services will target your demographic and help you increase search engine rankings.
Start your campaign subscribe to awesome! from the moment you contact us, we begin devising a video marketing strategy that will tell your brand’s story and help you build trust with your ideal consumer. By providing in-house training videos, promotional web videos, and event video coverage, we create stunning visual media that will elevate your brand’s marketing efforts.
Shares292 if you’re looking for a proven way to boost traffic and increase conversions then you need a video marketing plan. It can be scary creating video content for marketing if you’ve never done it before, but having a strategy makes it so much easier. In this post, we’re going to cover 5 video marketing tips that will really get your traffic and conversions popping. We’ll also cover video marketing benefits and help you create a video marketing strategy that’s scalable and repeatable.
Starting your own video production company is tough work. Developing your portfolio and clientele might even be tougher. You’ve got to know how to market yourself. I spent many years as a marketing executive for a fortune 500 company before i made a return to filmmaking in 2011. The principles i learned in that era can be easily applied to anyone starting a video production company.
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According to a recent hubspot research report , four of the top six channels on which global consumers watch video are social channels.
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. In a successful social video marketing campaign, the content, distribution strategy and consumer self-expression tools combine to allow an individual to “add their voice” or co-create value to a piece of content – then further propagating it out to their social circles. Social video typically benefits from a halo effect cast by the ” influencers ” of a given social grouping. Social video marketing draws on consumer-culture theory , economic theory , and social theory around the psychology of sharing. Social video marketing differs from social marketing , which has the intent of influencing behavior for a social good.
There are several major stages and steps in building a digital marketing campaign: planning: outlining goals, target customers, and campaign length development: determining a strategy, including voice and messaging, target keywords, and offer strategy; reaching the audience, including making campaign location and marketing decisions; integrating with all channels; and creating consistency management: determining the success and value of the campaign.
Video marketing strategy: determine your objectives
Video marketing for business starts with setting your video marketing goals. Your objectives will help you determine: what sort of videos you need to produce how to promote your videos where to post your videos who your videos are for your most valuable video marketing metrics basically, “if you don’t know where you’re going, any road will get you there. ”.
First, we try to learn how well these video marketing companies understand the audience/buyer. The success of a video marketing campaign relies on what your audience wants to hear, see, and feel. Your video marketing provider needs to be adept in mapping out a buyer persona if you don’t already have one. Also, they need to be able to create a more extended audience strategy, which will determine where the audience falls within the marketing funnel and what the best channels for content distribution are.
How to Design a Solid Video Marketing Strategy
Back in the day, video was a tactic that you threw into your content marketing now and again. But to succeed with video marketing today, it’s important to have a solid strategy that you can use. Your video marketing strategy should include: researching your customer’s pain points developing topics that solve your customer’s problems.
There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). To that end, you want to make sure the both the type of the video and the channel purpose (if you’re posting on social) fit the purpose of the video itself.
After its users came around on the redesign, snapchat seemed to be on track to reach the top of the ladder when it comes to video ad revenue and marketing revenue in general. However, barely over a fourth of its advertisers find snapchat to be an effective piece of their marketing strategy.
If you really want to build a solid base for your video marketing strategy, you will have to get familiar with the different types of marketing videos there are. That’s the way video marketing works; you aim for a particular target audience, decide the best type of video for that particular audience, but also a style that can present your product or brand in a suitable way.
Video Marketing Strategy According to the Region
It’s understandable to think video marketing is the exclusive territory of big companies with deep pockets. After all, you’d assume that creating an entire video marketing strategy from the ground up would take a lot of time and resources. Think again. With biteable’s easy-to-use online video making software, all you need is a web browser and a few spare minutes to become a video marketing guru.
Building trust within your digital community of potential clients, existing customers, and possible employee candidates should be a goal in your video marketing strategy. If you imagine a video marketing funnel, the top of the funnel type of videos should aim to introduce your company’s service or product and then explain how it can help solve a problem. This is especially true for local businesses. Know that Georgetown GGM is here to help.
94% of marketers find video marketing a key element in their marketing strategy, reports vidyard. That is why video is now crucial to make your brand visible, reach out to audiences, and stay ahead in the game. To help create videos that make an impact, we look into the future of video marketing, in this article.
Blogadvice, tips, tricks, and more. Inspiration hubvideo examples from the pros. Content libraryreports, webinars, and videos. Case studiesread through our many customer stories. Video marketing guidefrom strategy to analytics. Video sales guidevideo throughout your sales process. Video production guideprofessional videos on your budget. Featured reads 2020 video trends report find answers to big questions around video in business.
If you try to market to everyone, you ultimately market to no one. This notion holds true with video marketing. While having a viral video that everyone loves may be great social proof, your video marketing strategy, and the videos that you create, should help you to achieve one or more of your business or marketing goals (i. E. Drive awareness, sales, traffic, etc. ).
Marketing , strategy emily watts0 comments share we live in a world where people look for solutions to their problems on the web. From social media platforms, blogs, websites to video streaming services, there are so many things to keep us from boredom today. And not only for those of us who use the internet for personal needs to keep up with the latest trends and news; businesses also use these tools to run their promotional activities.
Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).
Because your target audience is consuming more video content than ever before. And many of your competitors are already using it. In fact, more than 50% of marketing professionals worldwide believe video has the highest roi among all content types but more than just stats, there are several other reasons why video needs to be a part of your content strategy.