Knowing what content marketing tools to wield without wasting tons of time on flops or simply learning over complicated software is a pitfall marketers should avoid when possible. I am including some good resources for you when it comes to this. The first includes a great list to get you started. The rest include some…
When it comes to measuring the ROI on a press release many people are completely stumped, especially when it comes to online only press releases. It’s important to get the news out there and read, but it would also be nice to be able to improve as you go along, and metrics are the best…
According to columnist Pratik Dholakiya the four pillars of the future of SEO are as follows: RankBrain Accelerated Mobile Pages (AMP) The Knowledge Graph & rich answers Real-time, integrated penalty filters His conclusion concerning the future of search engine optimization is: “It is clear that Google will focus on machine learning, understanding of semantics, connections…
I know, I know. We don’t typically take into consideration what’s best for our customers. We want to know what’s in it for us, the business owner, right? I hope not. That’s the quickest way I know to lose your customers and go out of business. If you want to take your shingle DOWN, keep…
Search engine marketing is part science, part math, part elbow grease with a little bit of pixie dust. Oh, and good timing. So, no biggie, we can totally do this, right? Honestly, we can. Especially on a local based keywords. This means you can improve your chances of ranking for your local Georgetown, Texas, or…
Understanding The Press Release Format It is essential that you know the right press release format because this will help ensure that everything people needed to know about your product, service or event, will be included. When they have all the information they need, people are more likely to understand what you are trying to…
If you are worried that the year is getting away from you, don’t. You have plenty of time to market with press releases or on any other channel. Search marketing is still very beneficial and there are great opportunities in mobile search as well. Press release distribution services can help you get the word out…
Knowing even the basic techniques when it comes to conversion rate optimization would be greatly beneficial and would save you a lot of time and money in the long run. Hiring a graphic designer or an expert content writer is not always advisable if you are looking into saving some money for other aspects of…
For the past five years we the online marketing industry was overwhelmed with several practices that claims and purposes to boost online ranking. Some common previous practices include using link networks, guest blogging, keyword stuffing and a whole lot more. These techniques did bring some results in the past few years. However, with today’s technological…