Taking a look at the numerous digital advertising trends that are preferred today, video reigns supreme. Stats clearly indicate that video is the wave of the future and will continue to be so. Previously video was an option for marketers, but that’s not the situation any longer. It engages minds, increases conversion rates, builds trust…
Video advertising and marketing are no longer something you need to put off for later on. The data shows that video is more engaging and memorable for users. You are really missing the boat if you don’t have some kind of plan for video marketing. Terrific possibilities await the brave of heart. And, it’s not…
WordPress Vulnerabilities – Why WP Sites Need SSL If you have a WordPress website, you may be especially vulnerable to attacks by hackers. Out of several million websites hacked in one year, almost 75% of those sites were based on WordPress. This is not surprising because of the massive number of WordPress-based websites that exist,…
SSL stands for Secure Socket Layer. It is a special communication protocol that protects the information being transmitted across the web. It creates a secure connection between a person’s web browser and the server of the company they are interacting with, so all communication between the two is kept private and secure, safe from eavesdropping, and cannot…
How to Hack YouTube SEO When you think of SEO, you probably think of Google. It’s easy to understand why. Google is the most powerful search engine, period. But that doesn’t mean it’s the only search engine. Even though no search engine matches the sheer size of Google, there are some that rival Google’s usefulness….
Mobile marketing isn’t new, and it isn’t going away. All the studies indicate that mobile is taking over, so as a web designer offering web design services in Georgetown, Texas, to business owners and political campaigns I feel compelled to keep up with what’s happening when it comes to designing trends. If you are one…
When it comes to social media everyone seems to have something to say. I guess that’s why we call it social; it stirs the pot, so to speak. Below are some prevailing thoughts on the matter from various viewpoints. One thing is for sure, your business, in Georgetown or elsewhere, needs to have a social…
Knowing what content marketing tools to wield without wasting tons of time on flops or simply learning over complicated software is a pitfall marketers should avoid when possible. I am including some good resources for you when it comes to this. The first includes a great list to get you started. The rest include some…
When it comes to measuring the ROI on a press release many people are completely stumped, especially when it comes to online only press releases. It’s important to get the news out there and read, but it would also be nice to be able to improve as you go along, and metrics are the best…
According to columnist Pratik Dholakiya the four pillars of the future of SEO are as follows: RankBrain Accelerated Mobile Pages (AMP) The Knowledge Graph & rich answers Real-time, integrated penalty filters His conclusion concerning the future of search engine optimization is: “It is clear that Google will focus on machine learning, understanding of semantics, connections…