website way back in 2008. Needless to say, on-page SEO was a lot different back then. In those days keyword stuffing was all the rage. I mean people would actually argue on forums about what the best keyword density was. If my page has 879 words and my keyword appears 17 times, that's a keyword density of 1.9%. Perfect! Today, thanks to Google updates, like Hummingbird and RankBrain, on-page SEO is much more complex. But one thing that
hasn't changed is that there's the right and wrong way to optimize your content, and in this video you'll learn the right way. So without further ado, let's dive right in with technique number one, which is to use super-short URLs. So I recently teamed up with a handful of SEO software companies to conduct the largest ranking factor study ever. In total we analyzed 1,000,000 Google search results and we discovered that short URLs tend to
rank better than long URLs. Fortunately, it's super-easy to use short URLs on your site. Whenever you publish a new page, make the URL short and sweet. For example. In my guide about keyword research my URL is simply Backlinko.com/keyword-research. Speaking of URLs, our next technique is to include your target keyword in your URL. Again, this is really simple and easy, but it can make a difference in your rankings. When you're creating your URLs, just
make sure to include your target keyword in that URL. For example, in this post I'm targeting the keyword SEO tools. So I made the URL short and I also included my target keyword in the URL. Okay, so now it's time for our next technique, which is to use LSI keywords. LSI keywords are words and phrases that search engines use to understand what your content is all about. For example. Let's say that you're writing
an article about the Simpsons. How weird would it be if your content didn't include terms like "Homer", "Springfield", and "Mr. Burns"? In the SEO world these closely related terms are called LSI keywords, and when you include these LSI keywords in your article, it helps Google understand your content's topic. So, how do you know which LSI keywords to use? A simple strategy that I use is to search for your target keyword in
Google. Then scroll to the bottom where Google shows you the Searches related to section. The terms in bold here usually make great LSI keywords to sprinkle into your content. With that it's time for our next tip, which is to publish long content. Remember that ranking factor study that I mentioned earlier? Well, we found something very interesting in that study, something that goes against conventional wisdom in the SEO and content marketing world, and that
discovery was that longer content tends to outrank shorter content. In fact, we found the average result on Google's first page was 1,890 words. So why does longer content work better? For one, longer content tends to contain more of those LSI keywords that...
See more here: https://www.youtube.com/watch?v=EceSgY9bDnc
Want a more complete seo definition? Gibson Girls offers help.