We're going to try to dive into some of the challenges with selling content marketing services and I'm very excited to share some experiences I've had. For more information know that we will be sending a link out after this presentation to everyone that will include a recording. It will include access to download the slides that you're about to see. We also have a proposal sample which I've included which everyone will want to get a copy of as well. An actual content plan sample which I think everyone will find quite interesting.
We've together a guide as well that he wants to give out to everybody. So lots of really cool stuff that everyone's going to have a chance to take a look at so without further ado I'm going to start the presentation and dive you into my quick understanding followed by John on this topic so I want to talk a little bit about the pitch and how to really sell content marketing services.
We were blessed with some great clients that trusted us to help them and grow their business organically the content marketing way, so I'm going to talk a little bit about the pitch today, the workflow and the result,s which really drive more more pitches and more workflows.
It's kind of a circular world if you will so without further ado let's dive into the pitch. So I'm a big fan of the Socratic approach in selling anything and I believe wholeheartedly that no one really wants to be sold to these days.
I try to teach and train any sales reps that have ever worked for me to stop selling and start asking questions to really learn the wants and needs of customers. To me that's the driving force of any sales and when I hear people starting to talk about their features and the business fits and their services and how great they are I put a big caution flag up because it's conveying to me that they care more about what they're selling then what my needs are.
So use your judgment and develop your own tact and strategy but I made crystal clear to any people that were selling for me or myself and I was selling that the Socratic techniques work...
See more here: https://www.youtube.com/watch?v=IAEv8MbD1Ms
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