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15+ Essential Content Marketing Tools

Knowing what content marketing tools to wield without wasting tons of time on flops or simply learning over complicated software is a pitfall marketers should avoid when possible. I am including some good resources for you when it comes to this. The first includes a great list to get you started. The rest include some fantastic tips to get you thinking like a marketer on a more real world paradigm.

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

Love the fresh start you get after the holidays, but dread coming back to the office knowing just how much pressure you’ll be under to make up for all that lost time? The CMI editorial team feels your pain, so we put together a little seasonal present to help you hit the ground running – without undoing the stress-busting benefits of taking some well-deserved time off. We’ve collected some of our most popular strategy, planning, and measurement templates to help make your content…
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Is It Content Marketing or Sales Collateral?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I debunk a blog post that insists that content marketing does not exist. We also discuss the content jobs that may be lost to machine learning and review Enterprise’s launch of “sales collateral posing as a digital magazine.” Rants and raves include Kendall Jenner’s Instagram supremacy and PewDiePie’s lucrative PR stunt, then we wrap up wi…
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5 Lessons Content Marketing Can Learn from Journalism

Content marketing list articles abound, most singing some version of the same trite stanza: Be a media company too, and cut through the clutter. Create content of value and measure the numbers. This kind of advice is then infinitely repurposed, repackaged, and redistributed. The result? Aisle after aisle of homogenous and frivolous content – like some kind of surreal supermarket where all canned goods have been replaced by a silkscreened replica from Andy Warhol. I know you came here for nou…
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Social Media Platforms Take More Victims

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. We explore the growing trend of agencies launching print magazines, and praise IDG’s content creation model as one all brands should emulate. Rants and raves include an argument against starting a podcast and five ways to scare your bos…
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Marketing with content is a tool everyone should know how to use to promote their Texas business, Georgetown is no exception. So, sharpen your pencil, or fire up your computer, and get crackin! There are a lot of ways to use the written word alone to get market share, traffic and customers. We’re here to help. Let us know if we can do anything to kick it into overdrive for you!